Our mission is to empower people to connect to their true selves so that they can create a happy life

We know what it feels like to be lost. We've been there.


But we also know what it feels like to find the way back. Or rather the way forward.

Getting there wasn't easy. It took us time. And energy. And we tried out everything - books, coachings, podcasts, therapy, avocado-toast, seminars, self-care, habit tracking, you name it. In the end, it was all about getting to know ourselves better and understand what makes us us. And finally understand what our purpose in life is.

Going on this intense journey was the most empowering and life-changing experience for us. So, we decided to find a way to make this journey accessible for as many people as possible.

We believe the world can be a more human place when people re-connect to their why.

Please get in touch and help us on our mission.

Meet our founders



Luca Notes.png


Sarah Notes.png

Meet our Coaches

whylab coach Bianca.png


Bianca Notes.png
Jasmin (1)_edited.png


Jasmin Notes.png
Christina (1).jpeg


Christina Notes.png

What we live by daily 

whylab values (1).png