Our mission is to empower people to connect to their true selves so that they can create a happy life.

We know what it feels like to be lost. We've been there.


But we also know what it feels like to find the way back. Or rather the way forward.

Getting there wasn't easy. It took us time. And energy. And we tried out everything - books, coachings, podcasts, therapy, avocado-toast, seminars, self-care, habit tracking, you name it. In the end, it was all about getting to know ourselves better and understand what makes us us. And finally understand what our purpose in life is.

Going on this intense journey was the most empowering and life-changing experience for us. So, we decided to find a way to make this journey accessible for as many people as possible.

We believe the world can be a more human place when people re-connect to their why.

Please get in touch and help us on our mission.

Meet our founders!



Personality type: Protagonist (ENFJ)

VIA strengths: Passion, Perspective, Teamwork

Superpower: Product management, design thinking & essentialism

Guilty pleasure: Making dad jokes

Background: Building digital platforms, Digital Health Startup



Personality type: Entrepreneur (ESTP)

VIA strengths: Enthusiasm, Kindness, Social Intelligence

Superpower: Business planning, new technology & purpose tools

Guilty pleasure: Listening to ABBA (on repeat)

Background: Venture Building, Organizational Purpose



Personality type: Campaigner (ENFP)

VIA strengths: Social Intelligence, Curiosity, Kindness

Superpower: Product development, coaching & creative content

Guilty pleasure: Eating nut butter from the jar

Background: Clinical & Organizational Psychologist, Strategy Consulting

Our values

Outgrow yourself

we constantly thrive for growth – personally, as a team and an organization as we believe personal growth is a lifelong process.

Bring the energy

we always dedicate our full attention and energy to what we do – showing up with passion, drive and humor.

Unlock your curiosity 

we remain curious and open-minded with the assumption that there's something to be learned every day and by everyone.

Dare to share

we welcome vulnerability and showing up as your authentic self – as our belief is: when you share you grow.

Be a builder

we encourage everyone to take ownership, show initiative and a hands-on mentality as we prioritize pragmatism over perfectionism.